Tools for Freelancers


If you hate accounting and bookkeeping, ‘Bench’ is for you. That's because when you register they assign a bookkeeper to you. Their website also claims to be “the largest small business bookkeeping service”.

A cloud based accounting platform. Includes invoicing, expenses, reporting, time tracking, online payments. ‘FreshBooks’ also has an Apple & Android app. Integrations: Bench, Dropbox, GSuite, Stripe.

A very basic financial program that tracks your income & expenses. It's a favorite of Freelancers for invoicing and payments. If you know nothing about accounting but want to learn, ‘WaveApps’ is it.


It won't make coffee. But it will manage your Google Ads, Facebook, Instagram accounts. Create ad campaigns for these platforms in one dashboard. ‘Ad Espresso’ also includes tools for keyword research.

An all-in-one platform to manage every major PPC network: Google, Bing, Facebook, Instagram, LinkedIn, Twitter, Yahoo, YouTube. ‘Adstage's’ strength lies in automating your daily tedious tasks.

Easy to learn with a simple interface. Focused on 3 areas: Improvements, Performance, Management. Also provides analysis tools and ad testing. ‘Opteo’ focuses on automating your Google Ads tasks.

‘WordStream Advisor’ integrates with Google Ads, Bing, Facebook, Instagram. Unique features include 9-step workflow, 20-minute work week, Performance Grader.


‘Adalysis Performance Analyzer’ checks your account for conversion rate, conversion value/impression, CPA, ROAS. Get 21 tools that show you the changes in your account and what metrics caused those changes.

‘Google Ads Performance Grader’ scans for quality score, impression share, keywords, ad text, landing pages, account activity. It delivers recommendations regarding how to improve your Google Ads campaigns.


Find important discussions about your brand. Spread the word about your product or service across social media and the Web. ‘Awario’ helps you find potential clients who are looking for your product or service.

Follow up on comments and respond to dissatisfied customers. Track engagement: Likes, Shares, Comments. ‘Brand24’ can helps protect your online reputation. You can even track hashtags on social media.

Monitor your name or brand on social media, news, review websites, forums, blogs. ‘Mention’ provides reports allowing you to make changes to your marketing. The goal -- to amplify awareness for your brand.


Rated #1 cloud based phone system. Manage conversations from one dashboard: voice, email, video, messaging, chat. ‘Nextiva’ also has Apple & Android apps to integrate with Google Contacts and Outlook.

Easy to use call conferencing platform. No PIN or app download are required for your customers to join a call. And with ‘UberConference’ nobody has to read a manual to figure it out.

Get a phone number from Google that works on all your devices. Make and receive phone calls from anywhere in the world. ‘Google Voice’ includes text messaging plus voicemail with text transcripts.


Discover which ads, keywords, and campaigns bring valuable leads and conversions from phone calls.

The all-in-one call tracking & contact center solution. ‘CallTrackingMetrics’ tells you which of your campaigns are driving calls, texts, conversions, and form fills.


Stop bots and click farms from generating fake clicks on your ads. Did I mention competitors and crooks? ‘ClickCease’ provides analytics about the fraudulent clicks. Integrates with Google and Bing.

Stop bots and click farms from generating fake clicks on your ads. Provides fully automated protection rules.

Don't let bots and click farms waste your advertising budget. ‘PPC Protect’ stops the fake clicks. Fully automated with real-time monitoring. Plus you can add multiple users and domains.


Google's productivity apps that include Gmail, Calendar, Drive, Docs, Sheets, Slides. With ‘Gsuite’ you can store, share, collaborate, and access all of the above tools. And it starts with 15GB of free cloud storage.

A collaboration tool for remote working teams. Works inside web browsers or Android & Apple app. ‘Slack’ provides an always-on digital workspace for teams to chat, exchange ideas, share files.


Discover the keywords your competition is using or content they produce. See their ads including which ads generate the most impressions and clicks. ‘iSpionage’ also delivers insights about your competitors' advertising.

The best tool to discover what your competition is doing with Google Ads. And one of the few tools that gives you Google Display Network analysis. ‘SEMrush’ can tell you everything you need to know about any domain.

‘Spyfu’ does one thing very well: it tells you what keywords your competitors are ranking for. Similar to SEMrush for competitive analysis, but not so advanced and half the price.



Provides a comprehensive view of your competitor's display advertising channels. See what they do and how they are doing it.

TribeOS is on a mission to give advertisers a better display ad performance by ending ad fraud, serving ads only to an advertiser's ideal audience, and increasing the transparency of campaign performance.

Get a complete picture of the display advertising world. See which ads perform best. Find new traffic sources. Gain insights into competitor's advertising strategy.


Find business email addresses using websites or LinkedIn. Also has a companion Chrome extensions. Includes email verification plus you can send emails directly from the website.

Get the names and emails behind any website. Claims to be "the most powerful email-finding tool". ‘Hunter’ also has a Chrome extension to make your searching easier.

Designed to be your complete "cold email outreach platform". And like all the other email tools, it also comes with a Chrome extension. Domain email search, email verifier, email campaigns, email tracker, etc.


Possibly the most popular tool for non-designers because it uses a powerful drag-and-drop editor. Create graphics for ads, logos, posts, websites, social media. ‘Canva’ also has an Android & Apple app.

Best described as the number 1 alternative to Canva (and for the same price). ‘Snappa’ does much of the same work -- just a little bit easier. However, the trade-off for the simplicity is fewer options.

Quickly create Web and social media graphics. It's a tool for non-designers: Bloggers, Marketers, Business Owners. There's nothing to install. And like the 2 above, ‘Stencil’ uses drag-n-drop editing.


Superior JPG image compression without sacrificing picture quality. The goal -- to improve your website's speed. ‘Short Pixel’ also has a WordPress plugin that automatically shrinks your picture file size.



A keyword tool for small business that generates keywords based on your industry. Select your business type and city and it will generate a list of keywords that are ideal for a local Google Ads campaign.

A keyword tool for finding the different combinations of individual words to make a long list of keywords. But what makes this tool unique is that it can output your keyword list for every match type.


Discover the intent behind any search query. It converts keywords into questions to generate ideas. The keyword results are based on Google's auto-suggestions. TIP: you don't have to create an account to use it.

Uses Google autocomplete to generate keyword suggestions. Promoted as 'the best alternative to Google Keyword Planner'. You can also enter keywords that you want to track and see how they change over time.

Discover and prioritize the best keywords to target. You can even enter a page and it will display suggested keywords.

Type in your competitor's domain to see what keywords they rank for. 'Ubersuggest' displays keyword volume; keyword suggestions; top 100 results for the keyword; and how difficult it is to rank for the keyword.

Keyword & market research. Take competitors' keywords, PPC and SEO insights, plus data from Google and proprietary search technology.


Easy to use but versatile drag-and-drop page builder. Advanced features like message-matched landing pages for your remarketing campaigns, and personalized post-click automation.

More that just a landing page builder. You can also use it to create basic websites with opt-in boxes and alert bars.

Landing page builder similar to "Instapage". Advanced features include A/B testing, post-click analytics, visitor statistics.


Google Ads (and Bing) performance tool that focuses on optimizing your campaigns by performing 40+ automated checks. It also specializes in A-B testing your ads. ‘Adalysis’ is best suited for agencies.

Hit your PPC goals with ROI based optimization. Get a prioritized list of recommendations from millions of Google Ads data points.

This is your complete solution for Google Ads analysis, reporting, optimization with a powerful suite of a dozen tools. Track Quality Score, 1-click optimizations, insights. ‘Optmyzr’ is best for agencies.

If your goal is to raise the Quality Scores across your entire account to improve the performance of your ads, ‘Ten Scores’ is your tool. It also has a step-by-step performance guide to help you get there.


Work management platform to organize your projects, goals, tasks. Create step-by-step visual project plans. Set priorities, details, and assign tasks.

Your work is spread across emails, file services, task managers, spreadsheets, chats. You don't know where to look. Basecamp organizes it all. See where everything is and understand what everyone's working on.

Work with others and get more done. Trello has boards, lists, and cards that enable you to organize and prioritize your projects in a fun and flexible manner.


Build any type of report by integrating data from other tools such as Bing, Facebook, LinkedIn, CallRail, and many others.

Easily create Google Ads reports and send them to your clients. Choose the metrics you want to show and how often to generate the reports. With ‘SunnyReports’ you can also include notes and comments.

Supermetrics is like Google Data Studio on steroids. It has a reporting integration with every major marketing tool on the market.

Swydo does everything the 2 aforementioned reporting tools can except that it's specifically designed for advertising agencies.

SHOPPING (Google Ads)

Google Shopping Performance Grader. Gives recommendations for campaign structure, bid modifiers, negative keywords, etc.

Send items to more than 2500 price comparison websites and marketplaces, or generate ads for Google Ads and Microsoft Advertising.

Ecommerce product management with a built in advertising platform for Google, Bing, Facebook, Instagram.


Optimizes you product data feed and gives recommendations for improvements. Works with every major shopping cart and in numerous countries. Compatible with Google and other shopping channels.

If you need an ecommerce product feed solution that works with every online shopping channel then this is your tool.

How to get your product information into Google Merchant Center? Feedonomics does it for you with an easy to use interface.

Calls itself a “product feed optimization platform”. It promises to increase the performance of your data feed by making your product listing more clickable.


A browser extension that identifies website tracking tags. Use it on your competitors' websites to discover the marketing tools they use. ‘Ghostery’ also lets you DISABLE the trackers on untrusted websites.

Organize and implement your tracking tags under one platform: link clicks, downloads, videos watched, shopping cart abandonment. TIP: ‘Google Tag Manager’ does NOT require you to edit code on your website.

A Chrome extension that identifies errors for any Google tag on your website (Analytics, Google Ads, Google Tag Manager, conversion tracking). ‘GTM’ verifies that your tags are installed correctly (...or NOT).



The best tool to manage and optimize your YouTube channel. All available via a web browser extension. The toolbox includes keyword research, video SEO, analytics, bulk processing of videos.

A professional video SEO software package that includes tools for video keyword research, analytics, optimization. What's the goal? To help you get more YouTube video views.


Google Analytics Campaign URL Builder that allows you to add campaign parameters to URLs so you can track your custom ad campaigns.

Stop using spreadsheets to manage your UTM URLs. Build, share, and sync your UTMs with others. ‘UTM.IO’ is a team solution where you can create templates and synchronize your UTM URLs with others.


Online video creation tool for ads, products, promotional, social media, text-to-video. ‘InVideo’ provides templates for all occassions: birthday, promotional, wedding, real estate, slideshow, intros, outros, invitation.

A collection of 50+ free online video editing tools. If you need to do some minor tweaks, you will find every solution here: audio & video converting, watermarks, subtitles, resize, rotate, crop, remove background ...

You don't have to be an expert to use this online video editor. And it lives all inside your web browser. But there's also an Android or Apple app and a chromebook extension.