Freelancer Tools

CATEGORYNAMEDESCRIPTIONWEBSITE
 AUDIT (Google Ads)“Performance Analyzer”
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Provides an analysis of your Google ads account covering new ads, conversion rate, conversion value/impression, CPA, ROAS.

 adalysis.com
 AUDIT (Google Ads)“Performance Grader”Scans your Google Ads account to analyze quality score, impression share, keywords, ad text, landing pages, account activity, CTR.

 wordstream.com
 CALL TRACKING (Google Ads)“Call Rail”
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Discover which ads, keywords, and campaigns bring valuable leads and conversions over the phone and on the web.

 callrail.com
 CALL TRACKING (Google Ads)“Call Tracking Metrics”The only all-in-one call tracking & contact center solution. Track which of your campaigns are driving calls, texts, form fills, and conversions.

 calltrackingmetrics.com
 CLICK FRAUD (Google Ads)“ClickCease”
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Stops bots and click farms from generating fake clicks on your ads. Provides extensive analytics about the fraudulent clicks.

 clickcease.com
 CLICK FRAUD (Google Ads)“ClickGuard”Stops bots and click farms from generating fake clicks on your ads. Provides fully automated protection rules.

 clickguard.com
 CLICK FRAUD (Google Ads)“PPC Protect”Stops bots and click farms from generating fake clicks on your ads. Fully automated plus you can add multiple users and domains.

 ppcprotect.com
 COMMUNICATION“G Suite”
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Google's productivity apps that include Gmail, Calendar, Drive, Docs, Sheets, voice & video conferencing. All completely cloud based so you can access from anywhere.

 gsuite.google.com
 COMMUNICATION“Nextiva”The #1 cloud based phone system for small & medium size companies.

 nextiva.com
 COMMUNICATION“Slack”A collaboration tool for small teams, remote workers, and freelancers. It works inside every web browser or use the Android and Apple app.

 slack.com
 COMMUNICATION“Zoom”The #1 video conferencing and calling platform. One-to-One or One-to-Many conferencing plus screensharing, recording, and live chat.

 zoom.us
 COMPETITION“iSpionage”
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Discover what keywords your competition is using. See their ads including which ads generate the most impressions and clicks.

 ispionage.com
 COMPETITION“SEMrush”The best tool to discover what your competition is doing with Google Ads. And one of the few tools that gives you Google Display Network analysis.

 semrush.com
 COMPETITION“SpyFu”Does one thing very well. Similar to SEMrush for competitive analysis but not so advanced and half the price.

 spyfu.com
GRAPHICS CREATION“Canva”
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One of the most popular design tools because you can create graphics for print, websites, ad platforms, social media networks.

 canva.com
GRAPHICS CREATION“Snappa”Best described as the number 1 alternative to "Canva". It does all the same things but easier to use with fewer options.

 snappa.com
GRAPHICS CREATION“Giphy”If you need an animated GIF image there's no need to go elsewhere. The library is endless and you can even create your own animated GIF.

 giphy.com
 KEYWORDS“AnswerThePublic”
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Search Suggestions on steroids. Discover the INTENT behind any search query. Converts keyword to a question to generate more ideas.

 answerthepublic.com
 KEYWORDS“Keyword Tool”Uses Google Autocomplete to generate the keywords. Promoted as 'the best alternative to Google Keyword Planner'.

 keywordtool.io
 KEYWORDS“Moz Keyword Explorer”Discover and prioritize the best keywords to target. You can even enter a page and it will display suggested keywords.

 moz.com/explorer
 KEYWORDS“UberSuggest”Type in your competitor's domain to see what keywords they rank for. Also displays keyword volume and difficulty level.

 neilpatel.com/ubersuggest/
 KEYWORDS“WordTracker”Keyword & market research. Take competitors' keywords, PPC and SEO insights, plus data from Google and proprietary search technology.

 wordtracker.com
 LANDING PAGE“Instapage”
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Easy to use but versatile drag-and-drop landing page builder. Advanced features like post-click automation and message-to-page match.

 instapage.com
 LANDING PAGE“LeadPages”More that just a landing page builder. You can also use it to create basic websites with opt-in boxes and alert bars.

 leadpages.net
 LANDING PAGE“Unbounce”Landing page builder similar to "Instapage". Advanced features include A/B testing, post-click analytics, visitor statistics.

 unbounce.com
 MANAGEMENT“AdEspresso”
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Does it make coffee? No. But it manages your Google Ads, Facebook, and Instagram accounts.

 adespresso.com
 MANAGEMENT (Google Ads)“Opteo”Easy to learn with simple interface. Focused on 3 areas: Improvements, Performance, Management using alerts, analysis, problem diagnosis.

 opteo.com
 MANAGEMENT (Google Ads)“WordStream Advisor”Integrates with Google Ads, Bing, Facebook, Instagram. Has a 9 step daily workflow to manage your accounts.

 wordstream.com
 PERFORMANCE
 OPTIMIZATION  (Google Ads)
“AdAlysis”
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Google Ads performance tool that focuses on optimizing your campaigns by performing 40+ automated checks.

 adalysis.com
 PERFORMANCE
 OPTIMIZATION  (Google Ads)
“Kite”Hit your PPC goals with ROI based optimization. Get a prioritized list of recommendations from millions of Google Ads data points.

 meetkite.com
 PERFORMANCE
 OPTIMIZATION  (Google Ads)
“Optmyzr”This is your complete solution for Google Ads management with a powerful suite of a dozen tools. Ideal for agencies.

 optmyzr.com
 PERFORMANCE
 OPTIMIZATION  (Google Ads)
“Tenscores”If your goal is to raise Quality Scores across your entire account and thereby improve the performance of your ads, this is your tool.

 tenscores.com
 REPORTING“Google Data Studio”
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Build any type of report by integrating data from other tools such as Bing, Facebook, LinkedIn, CallRail, and many others.

 datastudio.google.com
 REPORTING“Supermetrics”Supermetrics is like Google Data Studio on steroids. It has a reporting integration with every major marketing tool on the market.

 supermetrics.com
 REPORTING“Swydo”Swydo does everything the 2 aforementioned reporting tools can except that it's specifically designed for advertising agencies.

 swydo.com
 SHOPPING (Google Ads)“Adaplo”
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Google Shopping Performance Grader. Gives recommendations for campaign structure, bid modifiers, negative keywords, etc.

 adaplo.com/grader
 SHOPPING (Google Ads)“Channable”Send items to more than 2500 price comparison websites and marketplaces, or generate ads for Google Ads and Microsoft Advertising.

 channable.com
 SHOPPING (Google Ads)“Sales & Orders”Ecommerce product management with a built in advertising platform for Google, Bing, Facebook, Instagram.

 salesandorders.com
 SHOPPING PRODUCT FEED“DataFeedWatch”
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Optimizes you product data feed and gives recommendations for improvements. Works with all the major shopping carts.

 datafeedwatch.com
 SHOPPING PRODUCT FEED“Feeditor”If you need an ecommerce product feed solution that works with EVERY online shopping channel then this is your tool.

 feeditor.com
 SHOPPING PRODUCT FEED“Feedonomics”How to get your product information into Google Merchant Center? Feedonomics does it for you with an easy to use interface.

 feedonomics.com
 SHOPPING PRODUCT FEED“GoDataFeed”Calls itself a “product feed optimization platform”. It promises to increase the performance of your data feed by making your product listing more clickable.

 godatafeed.com
 TAGS“Ghostery”A browser extension that identifies all the tracking tags installed on any website. Use it on your competitors' websites to discover the marketing tools they are using.

 ghostery.com
 TAGS“Google Tag Manager”GTM allows you to organize and implement all your tracking tags under one platform. Tracks anything: link clicks, downloads, videos watched, shopping cart abandonment, etc.

 google.com/tagmanager
 TAGS“Tag Assistant by Google”A Chrome extension that identifies errors for any Google tag on your website (Google Ads, Analytics, Tag Manager, conversion tracking).

 tagassistant.google.com
 TRACKING“CallRail”
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CallRail is the market leader in phone call tracking for your Google Ads call campaigns. Provides a complete solution in one package.

 callrail.com
 TRACKING“TrackingDesk”Delivers advanced analysis of your ad campaigns: conversion tracking, call-to-action optimization, geo-targeting, landing page rotation.

 trackingdesk.com
 UTM“GA URL Builder”
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Google Analytics Campaign URL Builder allows you to add campaign parameters to URLs so you can track 'Custom Ad Campaigns'.

 ga-dev-tools.appspot.com
 UTM“UTM Tracking Code”Have you seen tracking code appended to a domain name? This tool makes it super easy to create. Just fill in the blanks and click BUILD.

 effinamazing.com/tools/
 UTM“UTM.io”No more spreadsheets. Use this UTM tool to build, share, and sync your UTM codes with your team. Has a free Chrome extension.

 web.utm.io
 Video“InVideo”
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Online video creation tool for ads, products, promotional, social media, text-to-video. Easy to use without video editing experience.

 invideo.io
 Video“MorningFame”Uncover YouTube growth opportunities. This channel tool tells you which videos performed well and those that did poorly.

 morningfa.me
 Video“TubeBuddy”The absolute best tool to manage and optimize your YouTube channel. It functions using a web browser extension.

 tubebuddy.com
 Video“VidIQ”A professional video SEO software package that includes tools for video keyword research, analytics, optimization.

 vidiq.com
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