Tools for Freelancers


If you hate accounting and bookkeeping, then ‘Bench’ is for you. Why? Because they will do it for you. When you sign up for an account, ‘Bench’ assigns a BOOKKEEPER to you.

Bookkeeping done for you. How cool is that? Their website also claims to be “America's largest bookkeeping service for small business”.

Nothing to install. A 100% cloud based easy-to-use accounting platform. Includes invoicing, expenses, reporting, time tracking, online payments.

‘FreshBooks’ also has an Apple & Android app, or you can do everything from the website. INTEGRATIONS: Bench, Dropbox, GSuite, Stripe, etc.

A basic financial program to track your INCOME & EXPENSES. But you can also use it for invoicing and payments. Designed for entreprenuers and freelancers.

If you know nothing about accounting but want to learn, ‘WaveApps’ is a good place to start.


Does it make coffee? No. But it manages your Google Ads, Facebook, Instagram accounts. Create campaigns, analysis, and reports for all of these platforms in one central location.

‘AdEspresso’ also includes tools for KEYWORD research and COMPETITOR research.

Easy to learn with a simple interface. Focused on 3 areas: Improvements, Performance, Management. Receive daily or weekly alerts for suggested improvements and problem diagnosis.

‘Opteo’ focuses on AUTOMATING your Google Ads tasks so you can spend more time on strategy.

‘WordStream Advisor’ integrates with Google Ads, Bing, Facebook, Instagram. Has a 9 step daily workflow to manage your accounts. For small businesses, but also scales up for advertising agencies.

If you do PPC advertising on these other platforms then ‘WordStream’ allows you to manage all of them from a SINGLE dashboard.

AUDIT (for Google Ads)

Provides an analysis of your Google ads account covering new ads, conversion rate, conversion value/impression, CPA, ROAS. Receive a daily or weekly list of recommendations & reports.

‘Adalysis’ gives you 21 TOOLS for Google Ads management that allow you to perfectly optimize your ad campaigns.

‘Google Ads Performance Grader’. A free tool that scans your Google Ads account to analyze quality score, impression share, keywords, ad text, landing pages, account activity, CTR.

‘Google Ads Performance Grader’ delivers actionable recommendations about how you can improve your Google Ads campaigns.


Find important discussions about your brand. Join the conversation in real time. Spread the word about your product, service, or content across social media and the Web.

‘Awario’ helps you find potential clients who are looking for your product or service. You can also monitor your COMPETITION for market research.

Follow up on positive comments and respond to dissatisfied customers. Find out how many people saw mentions of your brand. Track engagement: Likes, Shares, Comments.

Do you have a bad reputation? ‘Brand24’ can help fix it and protect your online reputation. You can even track HASHTAGS on social media.

Monitor your name and/or brand on social media, news, review websites, forums, blogs. You can even spy on your competitors (of course they can do the same to you).

‘Mention’ provides daily or weekly reports allowing you to make changes to your marketing. The goal -- amplify AWARENESS for your brand.


Rated the #1 cloud based phone system for small and medium size companies. Manage all of your conversations from one central dashboard: voice, email, video, messaging, chat.

‘Nextiva’ also has an Apple & Android app and INTEGRATES with Google Contacts and Microsoft Outlook.

The easiest to use call & video conferencing platform. No PIN or app download are required for your customers to join a call. You can choose between call-only meetings or video conferencing.

And with ‘UberConference’ NOBODY has to read a manual to figure out how to use the platform.

Get a phone number from Google that works on all your devices, including computers. Use the number to make and receive phone calls from anywhere in the world.

‘Google Voice’ includes text messaging plus voicemail with text transcripts that are emailed to you.

The #1 video and call conferencing software. One-to-One or One-to-Many conferencing. Plus screen sharing, video recording, live chat, and transcripts.

Have you had frustrating experiences with video calls: glitching, freezing, lagging? ‘Zoom’ solves these problems with superior call quality.

CALL TRACKING (for Google Ads)

Discover which ads, keywords, and campaigns bring valuable leads and conversions over the phone and on the web.

The only all-in-one call tracking & contact center solution. Track which of your campaigns are driving calls, texts, form fills, and conversions.

CLICK FRAUD (for Google Ads)

Stops bots and click farms from generating fake clicks on your ads. Provides extensive analytics about the fraudulent clicks.

Stops bots and click farms from generating fake clicks on your ads. Provides fully automated protection rules.

Stops bots and click farms from generating fake clicks on your ads. Fully automated plus you can add multiple users and domains.


Google's productivity apps that include Gmail, Calendar, Drive, Docs, Sheets, Slides. All completely cloud based so you can access from anywhere.

With ‘Gsuite’ you can store, share, collaborate, and access all of the above tools and files from any device. And it starts with 15GB of FREE cloud storage.

A collaboration tool for small teams, remote workers, and freelancers. It works inside every web browser or use the Android and Apple app.

‘Slack’ provides an always-on digital workspace for you and your team to chat, exchange ideas, plus share images and files. Even though communication is centralized you can also create CHANNELS for specific subjects, and use private messaging.


Discover what keywords your competition is using or the content they produce that drives traffic to their website. See their ads including which ads generate the most impressions and clicks.

iSpionage also delivers insights about the advertising & marketing activities of your competitors.

The best tool to discover what your competition is doing with Google Ads. And one of the few tools that also gives you Google Display Network analysis.

It's not an exaggeration to say that SEMrush can tell you everything you need to know about any domain.

Spyfu does one thing very well: it tells you what keywords your competitors are ranking for.

Similar to SEMrush for competitive analysis, but not so advanced and half the price.


Provides a comprehensive view of your competitor's display advertising channels. See what they do and how they are doing it.

This is new. This is different. TribeOS is on a mission to give advertisers a better display ad performance by ending ad fraud, serving ads only to an advertiser's ideal audience, and increasing the transparency of campaign performance.

Get a complete picture of the display advertising world. See which ads perform best. Find new traffic sources. Gain insights into competitor's advertising strategy. Analyze digital marketing trends.

Email  Marketing

Find business email addresses using websites or LinkedIn. Also has a companion Chrome extensions.

Includes email verification plus you can send emails directly from the website.

Get all the names and emails behind any website. Claims to be "the most powerful email-finding tool. Has a campanion Chrome extension to make your searching easier.

If you already have someone's email, you can also type it into the email verifier tool to confirm it's correct.

If you're looking for a complete "cold email outreach platform", Snovio is a top option. And like all the other email tools, it also comes with a Chrome extension.

Domain email search, email verifier, email campaigns, email tracker, etc.


One of the most popular design tools because you can create graphics for print, websites, ad platforms, social media networks.

Best described as the number 1 alternative to "Canva". It does all the same things but easier to use with fewer options.

If you need an animated GIF image there's no need to go elsewhere. The library is endless and you can even create your own animated GIF.


A keyword tool specifically for small businesses which generates keywords based on your industry. You can select your business type and city and it will generate a list of keywords that are ideal for a local Google Ads campaign.

Keyword tool for finding all the different combinations of individual words to make a long list of keywords. But what makes this tool unique is that it can output your keyword list in all the different match types.


Search suggestions on steroids. Discover the INTENT behind any search query. It converts keywords into questions to generate more ideas for you.

The keyword results are based on Google & Bing's auto-suggestions. You don't have to create an account in order to use 'AnswerThePublic'.

Uses Google autocomplete to generate keyword suggestions. Promoted as 'the best alternative to Google Keyword Planner'. Focuses on how you RANK against your competition.

You can also enter keywords that you want to track and see how they change over time.

Discover and prioritize the best keywords to target. You can even enter a page and it will display suggested keywords.

Type in your COMPETITOR'S domain to see what keywords they rank for. 'Ubersuggest' displays keyword volume; keyword suggestions; top 100 results for the keyword; and how difficult it is to rank for the keyword.

TIP: sign in with your Google account to get even more data such as daily rank tracking.

Keyword & market research. Take competitors' keywords, PPC and SEO insights, plus data from Google and proprietary search technology.


Easy to use but versatile drag-and-drop landing page builder. Advanced features like post-click automation and message-to-page match.

More that just a landing page builder. You can also use it to create basic websites with opt-in boxes and alert bars.

Landing page builder similar to "Instapage". Advanced features include A/B testing, post-click analytics, visitor statistics.


Google Ads performance tool that focuses on optimizing your campaigns by performing 40+ automated checks.

Hit your PPC goals with ROI based optimization. Get a prioritized list of recommendations from millions of Google Ads data points.

This is your complete solution for Google Ads management with a powerful suite of a dozen tools. Ideal for agencies.

If your goal is to raise Quality Scores across your entire account and thereby improve the performance of your ads, this is your tool.


Work management platform to organize your projects, goals, tasks. Create step-by-step visual project plans. Set priorities, details, and assign tasks.

Your work is spread out across emails, file services, task managers, spreadsheets, chats. Things get lost. You don't know where to look. But when it's all in Basecamp you'll see where everything is and understand what everyone's working on.

Work with others and get more done. Trello has boards, lists, and cards that enable you to organize and prioritize your projects in a fun and flexible manner.


Build any type of report by integrating data from other tools such as Bing, Facebook, LinkedIn, CallRail, and many others.

Supermetrics is like Google Data Studio on steroids. It has a reporting integration with every major marketing tool on the market.

Swydo does everything the 2 aforementioned reporting tools can except that it's specifically designed for advertising agencies.

SHOPPING (Google Ads)

Google Shopping Performance Grader. Gives recommendations for campaign structure, bid modifiers, negative keywords, etc.

Send items to more than 2500 price comparison websites and marketplaces, or generate ads for Google Ads and Microsoft Advertising.

Ecommerce product management with a built in advertising platform for Google, Bing, Facebook, Instagram.


Optimizes you product data feed and gives recommendations for improvements. Works with all the major shopping carts.

If you need an ecommerce product feed solution that works with EVERY online shopping channel then this is your tool.

How to get your product information into Google Merchant Center? Feedonomics does it for you with an easy to use interface.

Calls itself a “product feed optimization platform”. It promises to increase the performance of your data feed by making your product listing more clickable.


A browser extension that identifies all the tracking tags installed on any website. Use it on your competitors' websites to discover the marketing tools they are using.

‘Ghostery’ also lets you DISABLE the trackers it finds. Very useful if you find yourself on a website you don't trust.

GTM allows you to organize and implement all your tracking tags under one platform. Track anything: link clicks, downloads, videos watched, shopping cart abandonment, etc.

I saved the best for last: ‘Google Tag Manager’ does NOT require you to edit code on your website.

A Chrome extension by Google themselves that identifies errors for any Google tag installed on your website (Analytics, Google Ads, Google Tag Manager, conversion tracking).

Navigate to any web page and ‘Google Tag Assistant’ will verify that your tags are installed correctly (...or NOT).


CallRail is the market leader in phone call tracking for your Google Ads call campaigns. It provides a complete solution in one package including call analytics.

‘CallRail’ also helps you uncover which of your ads, keywords, and campaigns deliver the most leads.

Delivers advanced analysis for your advertising campaigns: conversion tracking, call-to-action optimization, geo-targeting, landing page rotation, campaign management.

‘TrackingDesk’ can connect to any ad network, allowing you to CONSOLIDATE all your marketing data under one platform.

UTM (Urchin Tracking Module)

Google Analytics Campaign URL Builder that allows you to add campaign parameters to URLs so you can track your custom ad campaigns.

The above link takes you directly to Google's “fill in the blank” form, which generates your UTM URL.

Stop using spreadsheets to manage your UTM URLs. Get this UTM tool to build, share, and sync your UTM links with your colleagues. It also comes with a Chrome extension.

‘UTM.IO’ specializes in a team solution where you can create templates and synchronize your UTM URLs with other members.


Online video creation tool for ads, products, promotional, social media, text-to-video. Easy to use without video editing experience.

‘InVideo’ provides templates for all occassions: birthday, promotional, wedding, Instagram, real estate, slideshow, intros, outros, invitation.

A collection of 50+ free online video editing tools. If you need to do some minor tweaks or conversions, you will find every solution here.

‘Kapwing Video Tools’: audio & video converting, watermarks, subtitles, resize, rotate, crop, remove background, etc.

The best tool to manage and optimize your YouTube channel. All available via a web browser extension. The toolbox includes keyword research, video SEO, analytics, bulk processing of videos.

‘TubeBuddy’ specializes in helping you gain more SUBSCRIBERS for your YouTube channel.

A professional video SEO software package that includes tools for video keyword research, analytics, optimization. What's the goal? To help you get more YouTube video views.

The ‘vidIQ’ tools focus on improving the ORGANIC growth of your YouTube channel.

You don't have to be an expert to use this online video editor. And you can do it all inside a web browser. But there's also an Android or Apple app and a chromebook extension.

‘WeVideo’ promotes itself as “the video editor for all of us”. And I have to agree. If you're NEW to video, this is your tool.