Google Ads TOOLS

(Updated Every 6 Months)
CATEGORYNAMEDESCRIPTIONWEBSITE

 AD CREATION

“Bannersnack”
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Specifically designed for you to create image ads including the ability to generate every unique ad size format with a single click.
 bannersnack.com

 AD CREATION

“Canva”
One of the most popular design tools because you can create graphics for print, websites, ad platforms, social media networks.
 canva.com

 AD CREATION

“Snappa”
Best described as the number 1 alternative to "Canva". It does all the same things but easier to use with fewer options.
 snappa.com

 AD CREATION

“Giphy”
If you need an animated GIF image there's no need to go elsewhere. The library is endless and you can even create your own animated GIF.
 giphy.com

 AUDIT

“Performance Analyzer”
Provides an analysis of your Google ads account covering new ads, conversion rate, conversion value/impression, CPA, ROAS.
 adalysis.com

 AUDIT

“Performance Grader”
Scans your Google Ads account to analyze quality score, impression share, keywords, ad text, landing pages, account activity, CTR.
 wordstream.com

 CLICK FRAUD

“ClickCease”
Stops bots and click farms from generating fake clicks on your ads. Provides extensive analytics about the fraudulent clicks.
 clickcease.com

 CLICK FRAUD

“ClickGuard”
Stops bots and click farms from generating fake clicks on your ads. Provides fully automated protection rules.
 clickguard.com

 CLICK FRAUD

“PPC Protect”
Stops bots and click farms from generating fake clicks on your ads. Fully automated plus you can add multiple users and domains.
 ppcprotect.com

 COMPETITION

“SEMrush”
The best tool to discover what your competition is doing with Google Ads. And one of the few tools that gives you Google Display Network analysis.
 semrush.com

 COMPETITION

“iSpionage”
Discover what keywords your competition is using. See their ads including which ads generate the most impressions and clicks.
 ispionage.com

 COMPETITION

“SpyFu”
Does one thing very well. Similar to SEMrush for competitive analysis but not so advanced and half the price.
 spyfu.com

 KEYWORDS

“Answer The Public”
Search Suggestions on steroids. Discover the INTENT behind any search query. Converts keyword to a question to generate more ideas.
 answerthepublic.com

 KEYWORDS

“Keyword Tool”
Uses Google Autocomplete to generate the keywords. Promoted as 'the best alternative to Google Keyword Planner'.
 keywordtool.io

 KEYWORDS

“Moz Keyword Explorer”
Discover and prioritize the best keywords to target. You can even enter a page and it will display suggested keywords.
 moz.com/explorer

 KEYWORDS

“UberSuggest”
Type in your competitor's domain to see what keywords they rank for. Also displays keyword volume and difficulty level.
 neilpatel.com/ubersuggest/

 KEYWORDS

“WordTracker”
Keyword & market research. Take competitors' keywords, PPC and SEO insights, plus data from Google and proprietary search technology.
 wordtracker.com

 LANDING PAGE

“Instapage”
Easy to use but versatile drag-and-drop landing page builder. Advanced features like post-click automation and message-to-page match.
 instapage.com

 LANDING PAGE

“Unbounce”
Landing page builder similar to "Instapage". Advanced features include A/B testing, post-click analytics, visitor statistics.
 unbounce.com

 LANDING PAGE

“LeadPages”
More that just a landing page builder. You can also use it to create basic websites with opt-in boxes and alert bars.
 leadpages.net

 MANAGEMENT

“AdAlysis”
Google Ads management tool that focuses on optimizing your campaigns by performing 40+ automated checks.
 adalysis.com

 MANAGEMENT

“AdEspresso”
Does it make coffee? No. But it also manages your Facebook and Instagram advertising so if you're already doing that this is worth a look.
 adespresso.com

 MANAGEMENT

“Optmyzr”
This is your complete solution for Google Ads management with a powerful suite of a dozen tools. Ideal for agencies.
 optmyzr.com

 REPORTING

“Google Data Studio”
Build any type of report by integrating data from other tools such as Bing, Facebook, LinkedIn, CallRail, and many others.
 datastudio.google.com

 REPORTING

“Supermetrics”
Supermetrics is like Google Data Studio on steroids. It has a reporting integration with every major marketing tool on the market.
 supermetrics.com

 REPORTING

“Swydo”
Swydo does everything the 2 aforementioned reporting tools can except that it's specifically designed for advertising agencies.
 swydo.com

 SCRIPTS

“PPCnerd”
An entire website completely dedicated to Google Ads scripts. You WILL find what you're looking for, but it's NOT free.
 ppcnerd.com

 SHOPPING

“Adaplo”
Google Shopping Performance Grader. Gives recommendations for campaign structure, bid modifiers, negative keywords, etc.
 adaplo.com/grader

 SHOPPING

“DataFeedWatch”
Optimizes you product data feed and gives recommendations for improvements. Works with all the major shopping carts.
 datafeedwatch.com

 SHOPPING

“Feeditor”
If you need an ecommerce product feed solution that works with EVERY online shopping channel then this is your tool.
 feeditor.com

 SHOPPING

“Feedonomics”
How to get your product information into Google Merchant Center? Feedonomics does it for you with an easy to use interface.
 feedonomics.com

 TRACKING

“CallRail”
CallRail is the market leader in phone call tracking for your Google Ads call campaigns. Provides a complete solution in one package.
 callrail.com

 TRACKING

“TrackingDesk”
Delivers advanced analysis of your ad campaigns: conversion tracking, call-to-action optimization, geo-targeting, landing page rotation.
 trackingdesk.com

 UTM

“GA URL Builder”
Google Analytics Campaign URL Builder allows you to add campaign parameters to URLs so you can track 'Custom Ad Campaigns'
 ga-dev-tools.appspot.com

 UTM

“UTM Tracking Code”
Have you seen tracking code appended to a domain name? This tool makes it super easy to create. Just fill in the blanks and click BUILD.
 effinamazing.com/tools/

 UTM

“UTM.io”
No more spreadsheets. Use this UTM tool to build, share, and sync your UTM codes with your team. Has a free Chrome extension.
 web.utm.io

 Video

“InVideo”
Online video creation tool for ads, products, promotional, social media, text-to-video. Easy to use without video editing experience.
 invideo.io

 Video

“MorningFame”
Uncover YouTube growth opportunities. This channel tool tells you which videos performed well and those that did poorly.
 morningfa.me

 Video

“TubeBuddy”
The absolute best tool to manage and optimize your YouTube channel. It functions using a web browser extension.
 tubebuddy.com

 Video

“VidIQ”
A professional video SEO software package that includes tools for video keyword research, analytics, optimization.
 vidiq.com