Have you seen those infographics that show the most expensive Google Ads keywords? Wow, it hurts to look at. But you don’t have to be in one of those industries to feel the pain of sky high cost-per-click.
Not painful enough?
What if your client or boss gives you a puny budget to spend but wants to make a million $dollars. Got you with that one didn’t I.
Here’s a solution for both: ‘RLSA-only Campaigns’
Remarketing Lists for Search Ads
With this strategy your ads from RLSA-only Campaigns will only be shown to people who already know your name or brand because they have been to your website previously.
Why does that matter??? The REMARKETING data speaks:
* 2x-3x conversion rates
* 2x-3x click-through-rates
* cost-per-click reduced by 50%
So if you are fighting a small budget or high CPC, trash your “regular” campaigns, and make the switch to RLSA-only Campaigns.
“Do it now before your Client (or Manager) calls again.”
***Get loads of strategies like this inside AD SCHOOL — “your headquarters for Google Ads training + certifications + resources + jobs”.***
↓ link is below ↓