Google Ads Q&A FRIDAY




7/12/2019 Google Ads Q&A Friday

QUESTION: I frequently upload ‘Unlisted’ videos to YouTube. Can I use these videos in my Google Ads campaigns?




7/05/2019 Google Ads Q&A Friday

QUESTION: I am looking at 2 column metrics – Conversions and All Conversions Value. It shows that I have zero Conversions but there is a dollar amount listed in the Value column. How is this possible?




6/21/2019 Google Ads Q&A Friday

QUESTION: How can I create a Google Shopping campaign based on brand name keywords?




6/14/2019 Google Ads Q&A Friday

QUESTION: I have the fewest ad clicks coming from ‘computers’, but it costs more than clicks from ‘mobile’. Is this normal?




6/07/2019 Google Ads Q&A Friday

QUESTION: How long do I get to use my Google Call Forwarding (or Call Tracking) phone number?




5/31/2019 Google Ads Q&A Friday

QUESTION: Can I use a competitor’s trademark name as a keyword in my Google Ads campaign?




5/24/2019 Google Ads Q&A Friday

QUESTION: I just created my first Google Ads campaign but I don’t understand the difference between my bid and my budget?




5/10/2019 Google Ads Q&A Friday

QUESTION: I uploaded my list of email addresses to use with Customer Match. Now I want to target these customers on the Google Display Network but it says ‘Incompatible’?




5/03/2019 Google Ads Q&A Friday

QUESTION: I know there are 4 different keyword match types, but can I choose between singular or plural keywords for all of them?




4/26/2019 Google Ads Q&A Friday

QUESTION: Next to some of my keywords is a red message that says ‘low search volume, ad isn’t showing now’. These are valid keywords so why do I get this message?




4/19/2019 Google Ads Q&A Friday

QUESTION: I am advertising to ‘Google Search Partners’ but I would like to exclude a few of them. How can I do this?




4/12/2019 Google Ads Q&A Friday

QUESTION: I am running remarketing campaigns, and I would like to know if my remarketing lists overlap in any way, will my campaign performace be affected?




4/05/2019 Google Ads Q&A Friday

QUESTION: On the Google Display Network my impression share is below 50%. What can I do to improve this?




3/29/2019 Google Ads Q&A Friday

QUESTION: I want to target a small area inside of a large city with my advertising. Should I use postal codes or target by radius?




3/22/2019 Google Ads Q&A Friday

QUESTION: How specific must I be when I’m writing my negative keywords list? For example, the term “girl’s shirts” has an apostrophe, but should I write the apostrophe when I put it inside my negative keywords list?




3/15/2019 Google Ads Q&A Friday

QUESTION:&nsbp;A few times I have looked at my Search Terms Report and noticed that a keyword had only 1 impression but received 2 clicks. How is this possible?




3/08/2019 Google Ads Q&A Friday

QUESTION: I sometimes get this message for my keywords: ‘Your ad isn’t showing for this keyword right now’? I was wondering, what causes this message?




3/01/2019 Google Ads Q&A Friday

QUESTION: If I bid $1.00 dollar for a keyword, will Google Ads automatically lower my bid when there is little competition?




2/22/2019 Google Ads Q&A Friday

QUESTION: I assumed that my brand name keywords would automatically receive a high Quality Score. But two of them have a QS of 6? Any recommendations on how to raise it?




2/15/2019 Google Ads Q&A Friday

QUESTION: When Google calculates my Quality Score, does it analyze my entire website, or only the single landing page that I assign to each ad?

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