Google Ads Q&A Friday

QUESTION: A few random times I noticed a keyword of mine had a 200% Click-Through-Rate. How is this possible?

QUESTION: I uploaded my list of email addresses to use with Customer Match. Now I want to target these customers on the Google Display Network but it says ‘Incompatible’?

QUESTION: I want to get my Google Ads certification, but I don’t have a company to partner with. What’s my first step?

QUESTION: If I am using an automated bidding strategy is it worthwhile to set bid adjustments myself?

QUESTION: I started a campaign using ‘broad match’ keywords to get more ad impressions. Later, I added the same keywords as ‘phrase match’, but my ads are still being triggered by the broad match version?

QUESTION: I started a Google Shopping campaign and noticed that some ads appear with text that I did not put in my product description. Where does this extra text come from?

QUESTION: My ads say approved, my keywords say eligible, and I set a very high budget, but after 2 days I don’t have any ad impressions?

QUESTION: I am using short video ads on YouTube. I know the ads are showing and being watched but my ‘video view count’ is NOT increasing?

QUESTION: I created a ‘Call Extension’ because I want my phone number to show up on all my ads, but often I do not see the number?

QUESTION: I recently moved from Spain to France. Is it possible to change the country associated with my Google Ads account?

QUESTION: I would like to know if it’s possible to share my remarketing list with another Google Ads account?

QUESTION: In one of my campaigns I changed all of my ads. Now I would like to reset the metrics. How can I do this?

QUESTION: My YouTube Discovery Ads receive hundreds of ‘views’ and very few ‘clicks’. But in order to watch the video you first have to click on the ad, so what’s the difference between ‘views’ and ‘clicks’?

QUESTION: I want to use ‘Keyword Targeting’ for my YouTube ads, but does this refer to keywords that people type into Google search or is it only YouTube search?

QUESTION: I frequently upload ‘Unlisted’ videos to YouTube. Can I use these videos in my Google Ads campaigns?

QUESTION: I am looking at 2 column metrics – Conversions and All Conversions Value. It shows that I have zero Conversions but there is a dollar amount listed in the Value column. How is this possible?

QUESTION: How can I create a Google Shopping campaign based on brand name keywords?

QUESTION: I have the fewest ad clicks coming from ‘computers’, but it costs more than clicks from ‘mobile’. Is this normal?

QUESTION: How long do I get to use my Google Call Forwarding (or Call Tracking) phone number?

QUESTION: I just created my first Google Ads campaign but I don’t understand the difference between my bid and my budget?

QUESTION: I have an ad campaign set to a specific zip code, but when I am within that zip code and I perform a search, my ad does not appear?

QUESTION: Why does my Cost-Per-Click frequently change? Yesterday I put it at $2.00 dollars, but today I have seen it above and below that amount?

QUESTION: I notice that in some of my ad campaigns, why do the keywords cost twice as much Monday-Friday compared to the weekend?

QUESTION: When I look at my Callout Extensions there is a column for clicks, but this extension type is NOT clickable so what is that column for?

QUESTION: I have many reviews posted on the Google My Business page. How do I use these reviews in my Google Ads campaign?

QUESTION: How do I email my customers a link to the ‘Google Customer Review Form’ after they make a purchase on my website?