Google Ads Q&A

QUESTION: When I look at my Callout Extensions there is a column for clicks, but this extension type is NOT clickable so what is that column for?

QUESTION: I have many reviews posted on the Google My Business page. How do I use these reviews in my Google Ads campaign?

QUESTION: What’s the difference between Maximum Cost-Per-Click and Average Cost-Per-Click and how are they calculated?

QUESTION: How do I email my customers a link to the ‘Google Customer Review Form’ after they make a purchase on my website?

QUESTION: A few random times I noticed a keyword of mine had a 200% Click-Through-Rate. How is this possible?

QUESTION: I uploaded my list of email addresses to use with Customer Match. Now I want to target these customers on the Google Display Network but it says ‘Incompatible’?

QUESTION: I want to get my Google Ads certification, but I don’t have a company to partner with. What’s my first step?

QUESTION: If I am using an automated bidding strategy is it worthwhile to set bid adjustments myself?

QUESTION: I started a campaign using ‘broad match’ keywords to get more ad impressions. Later, I added the same keywords as ‘phrase match’, but my ads are still being triggered by the broad match version?

QUESTION: I started a Google Shopping campaign and noticed that some ads appear with text that I did not put in my product description. Where does this extra text come from?