We all know that our advertising campaigns perform differently in different areas. But do we spend time taking action based on this fact? Let’s do it now.
It all begins with the 3 Location Reports inside Google Ads:
- User Location Report
- Geographic Report
- Distance Report
In this email we’ll look at the definition of User Location Report: It shows ONLY the Users’ physical location, IGNORING any location they might have shown an interest in.
In other words — “where are my potential customers located the moment they click my ad?”
The User Location Report shows your ad performance at an ultra specific level (…even down to zip code or an airport) so you can make adjustments to your bids & budgets. Obviously you’ll want to move money to the best performing areas.
WHERE IS IT?
Go to Locations on the left side menu, then Geographic Report -> User Location Report. Here you will see the standard columns of data for all your locations.
But not good enough. The power is in segmentation. Check the box for one of your “large” locations and then look at the options under the drop-down menu labeled SELECT VIEW.
State, Union Territory, City, Postal Code, Airport, Neighborhood
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