I have a new acronym for you – GSA.
What?… That’s Google Shopping Actions.
Which is usually followed by the question: “Okay Brady, how does GSA differ from good old fashion Google Shopping?”
So glad you asked. Keep reading…
Google Shopping Actions is an ‘online marketplace platform’ that lets retailers list their products across numerous Google properties:
- Google Search
- Google Assistant
- Google Home
- Google Mobile App
‘Google Shopping’ uses a pay-per-click advertising model.
Not so with GSA. You only pay when a product sells.
Which means Google Shopping Actions uses a commission model: 12% of the purchase price. So the list above is NOT the important distinction.
◊ What is?
Normally you pay based on cost-per-click, cost-per-view, cost-per-conversion, or cost-per-thousand-impressions.
“GSA doesn’t charge for any of that.”
Instead, Google collects 12% of the product’s sale price.
Now think about it.
Online shoppers click your ads all day long BUT your client only pays when somebody buys.
◊ This new concept alone should cause you to consider GSA.
What Does The 12% Commission Get You?
- Zero Admin Problems. Google takes care of customer returns plus customer support.
- Customer Data. Retailers get a customer’s name, shipping address, email address (so you can build your marketing list). You don’t get that on Amazon.
- Repeat Business. With this customer data retailers can use purchase history to sell more products to their existing customer base.