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I field plenty of questions regarding DYNAMIC SEARCH ADS (DSA). Let’s tackle just 2.5 of them…

♦ Will DSA interfere with my “regular” keywords?
In a perfect world… NO. Think of DYNAMIC SEARCH ADS as your backup for unknown keywords. If you have other keywords in your campaign that could also be used for DSA, the ads for those “regular” keywords get displayed IF they are an exact match.

♦ How can I be sure my DSA campaigns are working?
Find the ‘Website Coverage’ column in the Google Ads dashboard (add it if you must). This metric tells you the percentage of pages from your website that Google has indexed to serve as DSA auto targets.

NOTE: If this is a new campaign you should wait at least 3 days before you check the status of DYNAMIC SEARCH ADS.

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