AdWords Tutorials

Tutorial03 Dynamic Search Ads
 
[ Published  ]
 

WHAT YOU WILL LEARN:
1) Advantages of AdWords Dynamic Search Ads
2) How they differ from regular ads
3) How to configure every feature

Tutorial02 Call Only Campaigns
 
[ Published  ]
 

WHAT YOU WILL LEARN:
1) AdWords Call-Only Campaigns vs Call Extensions
2) Don’t forget to set an ‘ad schedule’
3) See how to configure EVERY setting

Tutorial01 Target English Speakers
 
[ Published  ]
 

WHAT YOU WILL LEARN:
1) Do your AdWords clients sell digital products?
2) Target ‘All Languages’ NOT ‘English’
3) Change the default ‘Location Option’

2017 Tutorial12 Price Extensions
 
[ Published  ]
 

WHAT YOU WILL LEARN:
1) How the clicks are charged
2) What is a Google AdWords ‘price card’
3) Why use ‘price qualifiers’

2017 Tutorial11 Message Extensions
 
[ Published  ]
 

WHAT YOU WILL LEARN:
1) Uses SMS messaging, NOT an app messenger
2) Set an extension schedule in Google AdWords
3) Keep your lines short; this is mobile only

2017 Tutorial10 Universal App Campaigns
 
[ Published  ]
 

WHAT YOU WILL LEARN:
1) Configure the ‘optional’ settings
2) Advertise on Search, Display, YouTube
3) iOS or Android: 1 campaign for each

2017 Tutorial09 Promotion Extensions
 
[ Published  ]
 

WHAT YOU WILL LEARN:
1) Plan ahead to advertise for a holiday or event
2) Which is better, ‘monetary discount’ or ‘percent discount’?
3) Don’t forget to set the event date range in Google AdWords

2017 Tutorial08 App Extensions
 
[ Published  ]
 

WHAT YOU WILL LEARN:
1) Google AdWords ‘App Extensions’
versus ‘Universal App Campaigns’
2) How to link to your app

2017 Tutorial07 Affiliate Location Extensions
 
[ Published  ]
 

WHAT YOU WILL LEARN:
1) ‘Location’ vs. ‘Affiliate Location’ Extension
2) Do you know the difference?
3) Does your Google AdWords client qualify?

2017 Tutorial06 Location Extensions
 
[ Published  ]
 

WHAT YOU WILL LEARN:
1) Connect your ‘Google My Business’ account
2) What about multiple locations?
3) How to target Searchers nearby

2017 Tutorial04 Call Extensions
 
[ Published  ]
 

WHAT YOU WILL LEARN:
1) Create Call Extensions per country
2) Why use Google AdWords Call Reporting
3) How to set up the call link

2017 Tutorial03 Callout Extensions
 
[ Published  ]
 

WHAT YOU WILL LEARN:
1) Which is better, short or long AdWords Callouts?
2) How Callouts differ from ‘Structured Snippets’
3) Don’t make this fatal mistake

2017 Tutorial02 Sitelink Extensions
 
[ Published  ]
 

WHAT YOU WILL LEARN:
1) Write one Sitelink for both desktop & mobile
2) An error that will kill your Google AdWords Sitelinks
3) Don’t skip the ‘Description’ field

2017 Tutorial01 Structured Snippet Extensions
 
[ Published  ]
 

WHAT YOU WILL LEARN:
1) What is Ad Rank and how Extensions affect it
2) Tips to improve Structured Snippet appearance
3) Common Google AdWords mistakes to avoid